Google DV360 testing 3D and YouTube live stream display ad formats

A new Poly editor is coming to make it easier for brands to edit 3D assets for display ads. Please visit Marketing Land for the full article.

Marketers must understand the benefits of collaboration with product teams to promote UX and other aspects of their business users care about. Please visit Marketing Land for the full article.

Google will begin to add podcasts to search results. Soon, podcasts won't have to rely on Top 100 lists and word-of-mouth to be discoverable. This development will fundamentally change the medium.…

Segmentation--the process of identifying specific customer groups--is imperative for personalized marketing and communications. Yet, despite all the effort they put in, companies repeatedly make…

Personalization is powerful: It improves customer experience, it increases brand loyalty, it drives revenue, and it promotes creative consistency across marketing channels. Check out this infographic…