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Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership

August 28, 2019, 5:42 am
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Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership
Marketing Land - Internet Marketing News, Strategies & Tips    •     August 28, 2019, 8:30 am
Every company should be moving to multi-touch attribution, says Mediacurrent’s Adam Kirby — and it’s not just a marketing thing. Please visit Marketing Land for the full article.
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