It doesn’t matter what type of business you have or what industry you’re in; everyone needs to incorporate email campaigns into their marketing strategy. There’s a common misconception that email…
Entrepreneurship is indeed rewarding, fun and freeing. But there is a strange side to entrepreneurship that no one likes to discuss about much. Being an entrepreneur can be grueling, downright…
Many of the founders of todays top unicorns werent computer science majors or holding distinguished MBAs–Evan Spiegel of Snapchat studied product design, while mobile trading app Robinhoods Vladimir…
Digital marketer Mailchimp has removed several anti-vaccination activists from its platform and will no longer provide services to newsletters that push anti-vaccination content.Chief Operating…
Diana International Impact Day convened more than 250 leaders dedicated to changing the landscape of financing women entrepreneurs.Chief Operating Officer’s insight:Entrepreneur Coach
This Father’s Day, I take a close look at how fatherhood actually plays out for the employees in our startup.Chief Operating Officer’s insight:Business Coach
Facebook's long-rumored cryptocurrency might not be a rumor anymore a week from now. The Wall Street Journal reported on Friday that the social media giant had recruited "more than a dozen" companies…
When we asked EO members to share how their entrepreneurial and parenting endeavors inform each other, we heard from Matt Doud, a member of the EO Baltimore chapter and co-founder and president of…
The company’s latest round of funding will go toward its Agile Creative Studio, a platform that uses machine learning to deliver stronger video ad results. Please visit Marketing Land for the full…
If you're in marketing, you know that headlines are important. But did you know that subheadings are just as important? Sure, the headline is responsible for capturing a visitor's attention. But…
You can't deny that video is a vital part of any business's marketing strategy in 2019. In fact, video traffic will be a whopping 82% of all global IP traffic by 2022 -- up from 75% percent in…
However, eMarketer revised downward its estimate of Amazon’s share of e-commerce from nearly 50% to 38%. Please visit Marketing Land for the full article.
Content marketing has arguably become the biggest buzzword in the marketing industry today. It seems like you can’t have a conversation with a business owner who has an online presence without the…
The visual search feature will recommend fashion and home decor products based on the context of an image. Please visit Marketing Land for the full article.
The average office worker sends 40 emails per day. That's 40 opportunities to market yourself and your business in those individual emails you send, every single day. A lot of people treat their…
Nothing ruins a great website more than a poor loading experience. In fact, Google has said that visitors who experience a load time of seven seconds are 113% more likely to bounce off a page. Page…
A happy work environment is critical for increased productivity and engagement among your employees. Additionally, happy employees can result in more loyal customers, and can positively impact your…
Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from and build an audience on YouTube. Please visit…
The distribution of spending on Google, Facebook and Amazon is not equal. It’s an important distinction. Please visit Marketing Land for the full article.
Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research from Sprout Social. Read the full article…
Instagram has over 1 billion active monthly users, 500 million of whom are active daily on the image-based social platform. Users' engagement with brands on Instagram is at least 10 times higher than…
What can you really achieve with a solid email marketing strategy? What is a realistic email goal for your business? This article walks you through four real-world examples of businesses that set…